The Analytics dashboard shows performance data for both Channels (widget) and the AI Agent. It helps you understand how visitors interact with your communication tools and measure engagement over time.
Date Range Selector #
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Use the date range selector to filter analytics data across the dashboard.
Options include:
- Today
- Last 7 days
- Last 30 days
- Last 90 days
- Custom range
All charts and tables update automatically when the date range changes.
Widget Performance #
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This chart shows how visitors interact with the Channels widget over time.
Metrics displayed include:
Views
The number of times the widget was displayed to visitors.
Unique Visitors
The number of individual visitors who saw or interacted with the widget.
Unique Clicks
The number of distinct clicks on widget channels.
This helps you understand widget visibility and engagement trends.
Device Performance #
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This table shows widget engagement by device type.
Columns explained:
Unique Visitors — Number of visitors who interacted with the widget
Unique Clicks — Number of clicks on widget channels
Click rate — Percentage of visitors who clicked a channel after seeing the widget
Example:
If 10 visitors see the widget and 5 click a channel, the click rate is 50%.
Channel Performance #
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This table shows how each communication channel performs.
Examples of channels:
- Phone
Metrics include:
- Unique clicks
- Click rate
This helps you identify which contact methods visitors use most.
AI Assistant Performance #
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This chart shows how visitors interact with the AI Agent over time.
Metrics include:
Unique Visitors
Visitors who interacted with the AI Agent.
Conversations
The number of chat sessions started.
Messages
Total messages exchanged between visitors and the AI Agent.
Leads
Contacts captured during conversations.
This helps measure AI Agent engagement and effectiveness.
AI Assistant Summary #
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This table provides an overview of AI Agent activity by assistant.
Columns explained:
Unique Visitors — Visitors who interacted with the assistant
Conversations — Chat sessions started
Messages — Messages exchanged
Leads — Captured contact information
Why Analytics matters #
Analytics helps you:
- Track widget engagement
- Understand visitor behavior
- Measure AI Agent performance
- Identify high-performing channels
- Improve communication strategy